About
I’m a design leader and system builder focused on building long-term impact.
.experience
20 years
.location
Barcelona
.freelance
Available
available
.hello
Highly experienced in User Experience Strategy, Design Ops, and Design Systems.
I’ve led and scaled design teams, delivering product improvements across high-traffic marketplaces such as Fotocasa, Habitaclia, Kleinanzeigen, and coches.net
Highly experienced in User Experience Strategy, Design Ops, and Design Systems.
I’ve led and scaled design teams, delivering product improvements across high-traffic marketplaces such as Fotocasa, Habitaclia, Kleinanzeigen, and coches.net
Highly experienced in User Experience Strategy, Design Ops, and Design Systems.
I’ve led and scaled design teams, delivering product improvements across high-traffic marketplaces such as Fotocasa, Habitaclia, Kleinanzeigen, and coches.net
Highly experienced in User Experience Strategy, Design Ops, and Design Systems.
I’ve led and scaled design teams, delivering product improvements across high-traffic marketplaces such as Fotocasa, Habitaclia, Kleinanzeigen, and coches.net
.skills
Core expertise
— UX Strategy
— Design Systems
— Design Operations
— User Research
— OKRs and Metrics
Ways of working
— Cross-functional
— Decision-making
— Business and user oriented
— System-driven
— Long-term thinking
Leadership
— Team leadership
— Hiring and recruitment
— Coaching
— People growth
— Performance plans
.experience
2025 — Now
kleinanzeigen
Product and Design Systems
Bringing a systems-oriented mindset to scale consistency and reduce debt.
2025 — Now
kleinanzeigen
Product and Design Systems
Bringing a systems-oriented mindset to scale consistency and reduce debt.
2025 — Now
kleinanzeigen
Product and Design Systems
Bringing a systems-oriented mindset to scale consistency and reduce debt.
2025 — Now
kleinanzeigen
Product and Design Systems
Bringing a systems-oriented mindset to scale consistency and reduce debt.
2021 — 2025
fotocasa
Design Operations
Led Desing Ops for two major realestate marketplaces, building and scaling.
2021 — 2025
fotocasa
Design Operations
Led Desing Ops for two major realestate marketplaces, building and scaling.
2021 — 2025
fotocasa
Design Operations
Led Desing Ops for two major realestate marketplaces, building and scaling.
2021 — 2025
fotocasa
Design Operations
Led Desing Ops for two major realestate marketplaces, building and scaling.
2016 — 2021
coches.net
Head of User Experience
Led the UX team for one of Spain’s largest automotive marketplaces, driving product strategy and research.
2016 — 2021
coches.net
Head of User Experience
Led the UX team for one of Spain’s largest automotive marketplaces, driving product strategy and research.
2016 — 2021
coches.net
Head of User Experience
Led the UX team for one of Spain’s largest automotive marketplaces, driving UX strategy.
2016 — 2021
coches.net
Head of User Experience
Led the UX team for one of Spain’s largest automotive marketplaces, driving product strategy and research.
2007 — 2016
coches.net
Web Developer, UX and Interaction
Worked across development and UX, combining technical execution with user-focused design.
2007 — 2016
coches.net
Web Developer, UX and Interaction
Worked across development and UX, combining technical execution with user-focused design.
2007 — 2016
coches.net
Web Developer, UX and Interaction
Worked across development and UX, combining technical execution with user-focused design.
2007 — 2016
coches.net
Web Developer, UX and Interaction
Worked across development and UX, combining technical execution with user-focused design.
2005 — 2007
herraiz soto
Web Developer, Interaction
Designed and developed web experiences for BMW Spain, focusing on usability and brand consistency.
2005 — 2007
herraiz soto
Web Developer, Interaction
Designed and developed web experiences for BMW Spain, focusing on usability and brand consistency.
2005 — 2007
herraiz soto
Web Developer, Interaction
Designed and developed web experiences for BMW Spain, focusing on usability and brand consistency.
2005 — 2007
herraiz soto
Web Developer, Interaction
Designed and developed web experiences for BMW Spain, focusing on usability and brand consistency.