BMW
A corporate automotive website focused on performance, brand, and digital presence.
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problem
At the time, corporate automotive websites needed to balance strong brand expression with growing digital demands. Maintaining visual consistency, performance, and cross-browser compatibility was challenging in an environment where content updates were frequent and technical constraints were significant. Ensuring that designs were accurately translated into reliable, production-ready web pages required close attention to detail and solid front-end execution.
solution
BMW.es addressed these challenges through careful front-end implementation and structured web layouts that respected brand guidelines while ensuring technical reliability. By focusing on clean markup, consistency, and accurate visual execution, the website maintained a strong brand presence and a stable user experience across devices and browsers.
My work on BMW.es took place within a creative advertising agency environment at Herraiz Soto in Barcelona, where BMW was one of the main accounts. This context combined brand-driven creativity with real production needs, requiring close collaboration between creative, technical, and client-facing teams. The role was strongly hands-on, focused on translating creative concepts into functional, production-ready web experiences for the Spanish market.
The work involved designing and building web layouts, developing site structures, and implementing creative concepts across BMW.es. Particular attention was given to accurately translating visual designs into clean, maintainable front-end code, ensuring consistency across browsers and devices while respecting BMW’s strict brand standards.
The result was a series of digital experiences that supported BMW’s brand presence in Spain, combining strong visual identity with reliable execution. While the scope was primarily executional, the work demanded a high level of attention to detail, responsiveness, and quality control, contributing to a consistent and polished digital presence for a global brand.
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